Addvi offers a variety of comprehensive business solutions to gain new customers, improve the product and reach a new level. Addvi (Add Victory) is a helpful partner to businesses.
The Aim of the new corporate identity is to convey the meaning of the name, but to do it in a not too intrusive and straightforward way. Style should consistently convey courage, confidence, a professional and modern approach to solving problems.
It is important for a company that offers branding as a service to have its own strong and unique corporate identity. Well-developed identity and positioning influence the perception of the company and clearly demonstrate the importance of branding.
The previous logo did not provide guides for building a strong identity, so it was decided to start the development with redesigning of the logo
The sign is formed by a combination of two symbols that convey the maximum of the necessary semantic properties – «+» and «V»
The font part is based on Helvetica, with a redesigned geometry of letters and an alternative spacing for better match with the sign the and the character of the brand.
The main typesetting font - Proxima Nova has a good match with the character of the brand.
Geometric and modern grotesque with bold nuances, but without extreme accents, it makes paragraphs inviting to read.