Eastern
Bazaar
Branding for a new fruit and spice delivery service
Eastern
Branding for a new fruit and spice delivery service
East Bazaar is a new application for groceries delivery.
The application will sell fresh fruits, vegetables, dried fruits, spices
and exotic fruits.
East Bazaar is a new application for groceries delivery.
The application will sell fresh fruits, vegetables, dried fruits, spices
and exotic fruits.
Video case on design
system creation process
Eastern culture has a very bright, catchy and memorable character. To make the brand appear attractive to a Western audience, you need to find a combination of this vibrant expression and modern humanistic typography and graphics.
Moodboard seeks to define and systematize the desired aesthetics of the East in order to direct graphics
In the lines of the sign, first of all, one can read a dome or an arch, commonly met oriental architecture. Instead of the traditional moon, a leaf rushes up above the dome, which also refers to Eastern calligraphy and adds a new meaning to the sign, turning the dome into a fresh fruit.
In the lines of the sign, first of all, one can read a dome or an arch, commonly met oriental architecture.
Instead of the traditional moon, a leaf rushes up above the dome, which also refers to Eastern calligraphy and adds a new meaning to the sign, turning the dome into a fresh fruit.
Brand’s colors for the application should primarily be aimed at using them in web and viewing from a smartphone’s bright IPS screen.
Brand’s colors for the application should primarily be aimed at using them in web and viewing from a smartphone’s bright IPS screen.
Therefore, it was decided to choose a bold and saturated color, instead of choosing a compromise being closer to the realities of printing.
Intro by FontFabric was decided to use as the main font.
Its flowing edge accents help to complement the brand story while avoiding verbatim quotes from Eastern calligraphy
Vivid design of the couriers’ uniforms tends to be noticeable in the urban environment, regardless of the lighting conditions and stand out against the background of any landscape.
Branded merch offers options for patterns to look like something more than just corporate clothing.
Prototypes demonstrate how the identity can be inherited by the future application and convey the underlying meanings
By submitting his personal data, the customer agrees to the processing, storage and use of his personal data on the basis of Federal Law No. 152-ФЗ “On Personal Data” dated July 27, 2006 for the following purposes:
Registration of the User on the site Implementation of customer support. Receiving by the User information on marketing events. Fulfillment by the Seller of obligations to the Buyer. Auditing and other internal studies in order to improve the quality of services provided. Personal data means any personal information that allows you to establish the identity of the Buyer such as:
– Full Name
– Date of Birth
– Contact number
– E-mail address
– Mailing address
Buyers’ personal data is stored exclusively on electronic media and processed using automated systems, unless the automated processing of personal data is necessary in connection with the implementation of legal requirements.
The seller undertakes not to transfer the received personal data to third parties, with the exception of the following cases:
At the request of authorized bodies of state power of the Russian Federation only on the grounds and in the manner established by the legislation of the Russian Federation
To strategic partners who work with the Seller to provide products and services, or to those who help the seller to sell products and services to consumers. We provide third parties with the minimum amount of personal data necessary only to provide the required service or conduct the necessary transaction. The seller reserves the right to unilaterally amend these rules, provided that the changes do not contradict the current legislation of the Russian Federation. Changes to the terms of these rules come into force after their publication on the Site.
