Luxa Group
Visual Identity for a law firm
Luxa Group provides «ironclad protection» of its clients' interests. It is a reliable and proven way to interact with the tax authorities. The company offers a legal solution to any problem.
The purpose of the identity is to convey a sense of confidence, stability and professionalism, using a minimum of graphics and clear work with meanings.
For a brand to communicate reliability and confidence, you need a corresponding «confident» graphics. Therefore, visual decisions are based on on graphic primitives — complete and stable geometric symbols.
Such graphics (when used together with humanistic typography and clean composition) at all levels should convey calmness, reliability and professionalism of the company's actions.
The iconic part of the logo is a minimalistic ligature of the capital L and G letters. The sign tends to the shape of a pyramid, one of the most stable figures. This symbol successfully conveys reliability, hierarchy and order, and can symbolize the judicial vertical.
The corporate palette carries a calm and confident character of the brand and is supposed to be successfully combined with the surrounding interior materials — marble, light wood and precious metals.
A modern humanistic sans Manrope was chosen as the company's corporate font. With the correct letterforms and slightly increased line height, it successfully maintains a sense of order and stability.
Thanks to its expressive and minimalistic form, the iconic part of the logo provides a good base for corporate graphics. The sign goes well with photography and forms interesting patterns that can be used in the design of corporate media and interior.
These solutions allowed us to create a unique and memorable image that effectively distinguishes Luxa Group against the conservative styles of most law firms.
By submitting his personal data, the customer agrees to the processing, storage and use of his personal data on the basis of Federal Law No. 152-ФЗ “On Personal Data” dated July 27, 2006 for the following purposes:
Registration of the User on the site Implementation of customer support. Receiving by the User information on marketing events. Fulfillment by the Seller of obligations to the Buyer. Auditing and other internal studies in order to improve the quality of services provided. Personal data means any personal information that allows you to establish the identity of the Buyer such as:
– Full Name
– Date of Birth
– Contact number
– E-mail address
– Mailing address
Buyers’ personal data is stored exclusively on electronic media and processed using automated systems, unless the automated processing of personal data is necessary in connection with the implementation of legal requirements.
The seller undertakes not to transfer the received personal data to third parties, with the exception of the following cases:
At the request of authorized bodies of state power of the Russian Federation only on the grounds and in the manner established by the legislation of the Russian Federation
To strategic partners who work with the Seller to provide products and services, or to those who help the seller to sell products and services to consumers. We provide third parties with the minimum amount of personal data necessary only to provide the required service or conduct the necessary transaction. The seller reserves the right to unilaterally amend these rules, provided that the changes do not contradict the current legislation of the Russian Federation. Changes to the terms of these rules come into force after their publication on the Site.
