Luxa Group

Visual Identity for a law firm
client

Luxa Group provides «ironclad protection» of its clients' interests. It is a reliable and proven way to interact with the tax authorities. The company offers a legal solution to any problem.

Aim

The purpose of the identity is to convey a sense of confidence, stability and professionalism, using a minimum of graphics and clear work with meanings.

Concept

For a brand to communicate reliability and confidence, you need a corresponding «confident» graphics. Therefore, visual decisions are based on on graphic primitives — complete and stable geometric symbols.

Such graphics (when used together with humanistic typography and clean composition) at all levels should convey calmness, reliability and professionalism of the company's actions.

Color Palette

The corporate palette carries a calm and confident character of the brand and is supposed to be successfully combined with the surrounding interior materials — marble, light wood and precious metals.

Typography
Manrope ExtraBold + Regular / x1.6 period / spacing 165%
Символы Luxa Group
Identity support

Thanks to its expressive and minimalistic form, the iconic part of the logo provides a good base for corporate graphics. The sign goes well with photography and forms interesting patterns that can be used in the design of corporate media and interior.

Result

These solutions allowed us to create a unique and memorable image that effectively distinguishes Luxa Group against the conservative styles of most law firms.

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