Media Sales offers a new convenient service for selecting advertising surfaces. This is a unique tool that tends to change the outdoor advertising market.
The goal of branding is to express a sense of ease of use and tool excellence. The brand should call references to advertising surfaces, but by offering a dialogue instead of using some literal images.
The logotype represents an advertising surface (billboard) – it is formed by the rectangular plane of the font part.
The logo is complemented by a minimalistic sign offering an alternative to the i dot, and represents a bird on a billboard.
Sky blue which was chosen as a main color broadcasts modernity, lightness and tranquility. Most graphics are based on its combination with the white shade. But for a wider use, for example on the web, more shades were picked for additional accents.
The sign of the logo is also used to build branded communication, acting as a mascot and representing the voice of the brand.
Welcome letter design for new service users