2018
Nano Aesthetic

Aesthetic medicine clinics rebranding

Inputs
Problem

With the development of nanotechnology in Russia, the prefix “nano” began to be used everywhere in order to sell anything.
“Nanotrouses” and “nano-cucumbers” discredit the word potential and are often associated with fraud.

Aim

The aim is to distance the brand from low-grade brands using the prefix “nano”.
It is important to use the reputation of the clinic and design means as a solution tool.

Versions
Logotype
Concept

The prefix «nano» means millimicro- measurements (system to the power of -9).
The combination of elliptic curves refers to cosmism and is aimed to meet associations with the technologies of a bright future.
«-9» is also ment to be associated with «aging back» effect.
Elements of abbreviation N and AE are also partially used in the logo

Moodboard
Size Formats
Corporate Identity
Color Palette
#2CC47F
#333333
#BABABA
#EAEAEA
#FFFFFF
Typography
H1
Montserrat
H2
Bold + medium + light
14, 18 pt

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Nano Aesthetic Clinics

Style legacy
Graphics
Identity
Animation

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