Branding a cleaning technology supplier
The new brand should bring together the two companies MopMop and Tennant, which provide advanced cleaning solutions.
The aim of the branding is to create a confident and expressive image of a company, whose expertise can be entrusted to perform any tasks in the field of cleaning.
The new sign should give a brief image of the company.
The task of the logo is to convey confidence, leadership and relationship with the Tennant brand through a new character.
The selected logo combines the shapes of the first letter of the name and the number 1.
This visualizes Tennant’s leadership position on the market of professional cleaning technologies.
Corporate clothes doesn’t have to be just a «uniform» for the office workers.
It can also express the ideas and values of the company and generate interest as a design object.
Therefore, we offered options in two directions: calm office wear and conceptual things that go beyond their basic functions.
We have proposed a similar dualism concept for the workspace design. The style can be adapted to the function of the room.
A meeting room can have a more austere atmosphere, while a common room can offer a more inviting and invigorating space.
Identity allows the variance of the visual expressiveness of the branded transport’s.
If the company’s transport performs the function of mobile advertising, then this advertisement should be noticeable and attractive.
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