Eastern Bazaar
Branding for a new fruit and spice delivery service
Branding a freelance employee searching service
Widu offers a quick search for self-employed specialists and takes over the maintenance of all documentation and submits all the necessary documents to the Federal Tax Service.
Branding should convey simplicity, user-friendly interraction, modularity and reliability of performance at all levels
We started branding with a search for a creative and conceptual brand name
Self + Fine.
A soft and pleasant name, referring to successful independent work. This one is mainly targeted on employees.
Job + Exe (execute).
A short and succinct name. The accent is put on the accuracy of the execution. Employer oriented.
A job for each. A cyrillic name for an according domain “всемподелу.рф”. Refers to a large database of tasks for specialists in different fields and levels.
Self + f(x) — function.
Independent functioning. A reason to become self-employed. This concept is focused on attracting the self-employed firstly.
A variative combination of «We» and «Do».
Reflects both the basic concept of the service (we do calculations and documentation for you) and the willingness of the freelancers to do the job.
For an modern, reliable and easy service, a minimalistic, imaginative and geometric logo will make the best. The sign figuratively refers to a raised hand as a symbol of willingness for the job ✋ and reflects the outlines of the first letter of the name – “w”.
Creating brand’s visual identity, we used a lot of free space, crisp geometry and soft contrasts. It helped us to reveal through the relevance, reliability and simplicity of widu service.
Site’s main page immediately gives a quick tool for creating a task.
This transfers the feeling of a quick and easy-to-use service.
With the categories we reinforce the of expertise in different fields and reveal the main pros: a large database of self-employed, competitive prices and automation of financial transactions
Quick access to multi-functions in the account page: batch download of tasks, invitations and performers
Filters, tabs and search system to give the most flexible tool for working with multiple tasks
We especially focused on designing UX nuances to give a comfortable experience when accessing the service from a mobile device
Branding for a new fruit and spice delivery service
By submitting his personal data, the customer agrees to the processing, storage and use of his personal data on the basis of Federal Law No. 152-ФЗ “On Personal Data” dated July 27, 2006 for the following purposes:
Registration of the User on the site Implementation of customer support. Receiving by the User information on marketing events. Fulfillment by the Seller of obligations to the Buyer. Auditing and other internal studies in order to improve the quality of services provided. Personal data means any personal information that allows you to establish the identity of the Buyer such as:
– Full Name
– Date of Birth
– Contact number
– E-mail address
– Mailing address
Buyers’ personal data is stored exclusively on electronic media and processed using automated systems, unless the automated processing of personal data is necessary in connection with the implementation of legal requirements.
The seller undertakes not to transfer the received personal data to third parties, with the exception of the following cases:
At the request of authorized bodies of state power of the Russian Federation only on the grounds and in the manner established by the legislation of the Russian Federation
To strategic partners who work with the Seller to provide products and services, or to those who help the seller to sell products and services to consumers. We provide third parties with the minimum amount of personal data necessary only to provide the required service or conduct the necessary transaction. The seller reserves the right to unilaterally amend these rules, provided that the changes do not contradict the current legislation of the Russian Federation. Changes to the terms of these rules come into force after their publication on the Site.
