Yellow Peak
Logo development for a cycle studio
08/2019
The main service of Yellow Peak is a unique cycle program as a new trend and an alternative to traditional fitness. The studio is equipped with high-tech cycle simulators. Group classes are guided by professional athletes. Virtual Zwift tracks are also available. Club also offers circular training programs, stretching and fitness in addition to cycling.
The aim of branding is to cary the passion for professional sports, personal records and achievements. The task for the logo is to serve as a starting point for the visual identity, which will become the language of this new brand.
The logo should simultaneously influence the image of the company and on the image of the main product as a fashion trend.
Therefore, ideally, it should meet the following requirements:
• Thoughtful, has a message / idea / meaning
• Current / modern / fashionable
• Confident
• Graphicaly complete (pleasing to the eye)
• Not verbatim (it quickly gets boring)
• Original
The font in this case is even more important than the graphic sign itself. A modern geometric grotesque should suit perfectly.
A good example of such a type would be Gotham Pro or Montserrat as a free alternative.
By submitting his personal data, the customer agrees to the processing, storage and use of his personal data on the basis of Federal Law No. 152-ФЗ “On Personal Data” dated July 27, 2006 for the following purposes:
Registration of the User on the site Implementation of customer support. Receiving by the User information on marketing events. Fulfillment by the Seller of obligations to the Buyer. Auditing and other internal studies in order to improve the quality of services provided. Personal data means any personal information that allows you to establish the identity of the Buyer such as:
– Full Name
– Date of Birth
– Contact number
– E-mail address
– Mailing address
Buyers’ personal data is stored exclusively on electronic media and processed using automated systems, unless the automated processing of personal data is necessary in connection with the implementation of legal requirements.
The seller undertakes not to transfer the received personal data to third parties, with the exception of the following cases:
At the request of authorized bodies of state power of the Russian Federation only on the grounds and in the manner established by the legislation of the Russian Federation
To strategic partners who work with the Seller to provide products and services, or to those who help the seller to sell products and services to consumers. We provide third parties with the minimum amount of personal data necessary only to provide the required service or conduct the necessary transaction. The seller reserves the right to unilaterally amend these rules, provided that the changes do not contradict the current legislation of the Russian Federation. Changes to the terms of these rules come into force after their publication on the Site.
