Rebranding for the supplier company
KAS security systems
Rebranding
Logo
Identity
Brandbook
KAS has been manufacturing and supplying security systems for over 20 years, during which time it has built a strong client base. Its product has been on the market for a long time and is well-known.
However, its brand image was outdated and out of sync with modern market trends. Therefore, the company approached us to redesign its visual identity.
Security systems receive a message, convert it into a signal, and transmit it for processing. In the logo, the brand mark symbolizes the signal, while repeating the shape of the letter “S” from the logo.
For the palette, we used a bright, cascading color scheme. We kept red as the main hue, but added additional accents. A metaphor for the comprehensiveness of services/work/solutions and a modern reference to the company’s history.
The font serves as a unifying element across all materials and influences the quality of message delivery.
To convey the company’s technical nature in small text blocks, TT First Neue was chosen, paired with the user-friendly and legible Inter for larger text blocks.
The signal curve serves as a signature graphic device, building the visual support for the brand identity.
A signal always extends over time, so the beginning and end must be aligned with the horizontal axis.
A set of icons was developed for the website and for brand communications using signature graphic techniques.
