Gravity Sport is a new approach to a sports center positioning. Gravity motivates to achieve personal records and offers the most modern equipment for this: cyclic training zones, a professional pool and a specialized gym.
The task is to develop a detailed corporate website of the sports center, which should clearly broadcast positioning, offer convenient navigation and form a positive attitude to the brand. The site should equally appeal to 3 groups of the target audience: amateur athletes, parents and professional triathletes.
Typography is based on a high contrast font pair. The main font is Five Years Later — a geometric, provocative and very brave display font. For paragraphs typing, a more restrained and easy to read grotesque is used - TT Commons.