Gravity Sport is a new approach to sports center positioning. Gravity motivates you to achieve personal bests and offers state-of-the-art equipment for this purpose: circuit training zones, a professional pool, and a gym.
The task was to develop a detailed corporate website for the sports center that would clearly communicate its positioning, offer user-friendly navigation, and foster a positive attitude toward the Gravity brand. The website should equally appeal to three target audience groups: amateur athletes, parents, and professional triathletes.
The typography is based on a font pair with enhanced contrast.
The main display typeface is Five Years Later, which is simultaneously geometric, provocative, and very striking.
For paragraphs, a more restrained and easy-to-read grotesque, TT Commons, is used.
The design is based on a 6-column grid with a central container for the minimum desktop resolution and increased margins.
The development includes 24 unique pages and forms.
Each page and form is adapted for use on a mobile device and takes into account the specifics of alternative navigation.
