Before launching any project, we define a design system—a flexible set of visual rules and layout principles. It ensures style consistency and simplifies future development.
1.1 Research
We study your product, brandbook, and references
Deep dive into the company and product
Review the brandbook
Curate a set of visual guidelines
Analyze competitors
Explore relevant references
1.2 Defining the rules
We translate brand identity into a cohesive digital style
Adapt brandbook rules to the web format
Document decisions in a design system
Define visual language
Define key elements
Build the UI kit
1.3 Prototyping
We map out the future product
We map out the future product
Create the sitemap
Plan the page-by-page structure
Design an interactive prototype
Present, review, and test
1
Web Design
We create page-by-page layouts
This is the core visual stage. We design detailed page mockups and interface layouts, adapt them for various devices, and prepare the project for development.
Mockups
The final visual plan for all key page types and interface elements
Preparing content assets: copy, images, files
Homepage design using core visual principles
Presentation and approval of the homepage layout
Design of internal pages
Page-by-page review and revision of mockups
Responsive Design
Adapting layouts for different screen sizes and devices
Defining the number and types of responsive versions
Setting breakpoints for layout transitions
Building grids for each version
Designing the mobile version
Presentation and approval of mobile layout
Design for intermediate screen sizes
Handoff to Development
Preparing files for frontend development
Following developer guidelines during the design phase
Presenting the logic behind design decisions to developers
Delivering all project files
2
Development
Front-end and back-end
We team up with the Logema development studio to deliver fully functional websites, from layout to programming.
We build our processes to ensure the work is as seamless, comfortable, and result-oriented as possible.
"We pay close attention to the growth of our team and the internal systems that support our work. That’s why we’re able to find the right solutions quickly."
Every year, we grow — in scale, in quality, and in effectiveness.
Sergey Gorelov
CEO, Logema
3
Our Approach
Utility and function over form
Lev Arkadov
Head of Addvi Design
We see each web project not as a canvas for creative expression, but as a functional tool. Our goal is to create precise, well-calibrated systems that solve business problems—and look beautiful doing it.
