MS Metrology

Client

MS Metrology is a service that allows you to choose and get the best measuring equipment.

In this way, the company helps businesses to produce better products.

AIM

The aim is to find a new graphic solution that will successfully convey the brand's character — reliability, professionalism, stability and accuracy.

ConCEPT

A logo with a hummingbird symbol in the iconic part was chosen among all the proposed options.

Hummingbird is an interesting and non-trivial metaphor about accuracy revealing from a new side in the context of metrology.
logotype
МетролоджиКрыло
Метролоджи
Метролоджи
Sign Architecture
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The main dimensions in the logo are given by 4 rectangles and inscribed circles obtained by harmonic division.

color palette
Text
Dark
Grey Blue
Additional Accent
Violete
Сrayola
Space
Light
Steel Grey
Additional Accent
Early Sun
Crayola
Main Accent
Light
Carmine Red
Graphics Accent
Typography
Manrope ExtraBold + Regular / x1.6 period / spacing 165%

As the main font
TT Hoves was chosen.

Due to its geometricity,
it works well in the context of metrology.

But a pretty font on its own will not make the texts beautiful.

Therefore, we have designed a special typography system for MS Metrology

Corporate graphics

The central element of the logo works as a corporate graphic unit. It can act as a base for supporting graphics, plates and patterns

Renovation time
Modern technology usage
Combined in a certain composition brand elements create a smooth and a technological pattern that can be used for large surfaces and merchandise branding.
Depending on the format and idea, the pattern can be applied in different designs and compositions.
Identity visuals
Визитка

Print media should not exist in vacuum.

Complementing the interior, they maintain the integrity of the brand and convey attention to details.

Identity in interiors
офис

In addition to corporate colors, typography and patterns, another equally important tool should be considered — it is the light.

Corporate style is best experienced in wide and
well lit spaces.

aniversary symbolics
We also developed an anniversary symbol
for the upcoming 20th anniversary of the company.

Symbolics is primarily aimed at employees.
Therefore, it shows the aesthetics of professional belonging.

It serves as a matter of pride and a distinctive sign that shows that an employee sharescompany values and success.

logo
Corporate merch
identity on the website
and on social media
animation
Brandbook

The results of our work were combined in a large corporate brand book of the company.

Designed by Addvi, 2020
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