MS Metrology is a service that allows you to choose and get the best measuring equipment.
In this way, the company helps businesses to produce better products.
The aim is to find a new graphic solution that will successfully convey the brand's character — reliability, professionalism, stability and accuracy.
A logo with a hummingbird symbol in the iconic part was chosen among all the proposed options.
The main dimensions in the logo are given by 4 rectangles and inscribed circles obtained by harmonic division.
As the main font
TT Hoves was chosen.
Due to its geometricity,
it works well in the context of metrology.
But a pretty font on its own will not make the texts beautiful.
Therefore, we have designed a special typography system for MS Metrology
The central element of the logo works as a corporate graphic unit. It can act as a base for supporting graphics, plates and patterns
Print media should not exist in vacuum.
Complementing the interior, they maintain the integrity of the brand and convey attention to details.
In addition to corporate colors, typography and patterns, another equally important tool should be considered — it is the light.
Corporate style is best experienced in wide and
well lit spaces.
Symbolics is primarily aimed at employees.
Therefore, it shows the aesthetics of professional belonging.
It serves as a matter of pride and a distinctive sign that shows that an employee sharescompany values and success.
The results of our work were combined in a large corporate brand book of the company.