Brand Platform
We lay the foundation for a brand by building its positioning. A brand platform is the starting point for creating a company’s naming, identity, and promotion in the media.
This is the first step where we gather key information about your brand: business goals, target audience, and objectives.
We thoroughly study your product: its current market position, features, weaknesses, and advantages over competitors.
We study the market — its landscape, what competitors are doing, what unique selling propositions (USPs) they offer, and their brand messaging, positioning, and values. If necessary, we conduct a detailed communication analysis and create a Censydiam (needs map).
We explore what drives your target audience by conducting interviews and analyzing their behavior on your website and social media. We also look at trends and statistics, and build an empathy map. We analyze competitor companies and foreign market leaders.
At this stage, we study:
This helps us accurately position the brand, improve its perception, and make its offer as relevant as possible for the target audience.
We help formulate the brand’s mission, values, and vision, based on the needs of the target audience, product quality, and market conditions. On this foundation, we build the brand’s positioning and define its USP and Reason to Believe (RTB).
We define how the brand speaks to its audience, shaping a voice that reflects the brand’s character and is recognizable across all communication channels.
We define how the brand speaks to its audience, shaping a voice that reflects the brand’s character and is recognizable across all communication channels.
We create a document with all recommendations for brand management. This serves as preparation for developing the visual identity and communication strategy.
We develop a plan for a successful market launch, including selecting channels and allocating resources. Our specialists also analyze the market and create strategies for attracting new segments and target audiences.
We analyze trends and provide recommendations for brand growth. After this, we either hand the project over to third-party contractors or our team continues to carry out all marketing tasks.
