We craft visual and conceptual systems that capture the spirit, beauty, and core identity of a brand.
Branding Stages
Brand Platform
We distill meaning into structure.
A strategic foundation that defines the company’s essence, aligns values, and sets the direction for future growth. Built in three key stages: Positioning, Brand Image, Vision.
Positioning
Where we are on the market and what sets us apart
Product essence
Market analysis
Competitor mapping
Brand positioning
Unique advantages
Target audience
JTBD analysis
Company structure
Mapping our strengths
and identifying our edge
Brand Image
How we want the brand to be seen and felt
Brand personality
Core values
Mission
Archetype
Tone of voice
Public & corporate image
Communication tool map
RTB (Reasons to Believe): emotional and rational value points
Brand essence: a single, clear statement of intent
What we want to convey
to the world
Vision
Where the brand is headed next
Launch strategy (for new brands)
Market segment expansion
Reaching new audiences
Evolving visual identity
Communication tone
Market trends & projections
Strategic growth ideas
Designing
the brand’s future
1
Corporate identity
Visual Identity
A comprehensive visual system that expresses the brand’s meaning and personality: logo, colors, typography, motion, and more.
Research
Visual and semiotic foundation for graphic development
Analyzing the existing brand platform, selecting key visual traits
Reference boards
Visual & meaning map
Competitor style audit
Exploring creative directions
Understanding the visual context and choosing what fits
Style Concept
Initial expressions of the brand’s image
Conceptual directions
Visual metaphor
Brand graphic sketches
Archetype mapping
Logo draft options
Explorations of identity development
How the brand could
look in theory
Identity Design
Creating the full visual language of the brand
Typeface selection
Typography system
Brand color palette
Identity further development
Signature graphic elements
Branded assets and media examples
A complete, cohesive
identity toolkit
2
Brand Collateral Design
From print-ready layouts to digital tools
We prepare print and digital layouts according to specific technical requirements. The outcome is a comprehensive archive containing editable and print-ready files, templates, and assets ready for use.
A detailed, practical guide for applying the brand
The brand book provides a comprehensive overview of the company’s essence and identity, and sets clear guidelines for using the brand style in future tools and design assets.
Brand Overview
Essence of the platform captured in a structured document
At Addvi Design, we believe that a strong conceptual approach leads to the most vivid and accurate brand image — one that connects emotionally with its audience.
