Digital Strategy

This is the first stage of the project, where we hold an online or offline meeting. At this meeting, we gather information about your company: business goals, discuss and analyze the current situation, outline tasks, form hypotheses, and identify the direction for the strategy’s development.

Our team conducts a comprehensive audit and analysis of your business.

At this stage, we:

• Research the target audience and its needs, as well as market competitors.
• Analyze the advertising channels you use, their effectiveness, and their impact.
• Evaluate the website’s UX/UI optimization, and the content of social media pages and marketplaces (if applicable).
• Identify growth opportunities and problem areas.

We start by defining the digital goals and KPIs. We build the brand’s positioning and communication, and we create a media plan and proposals for the sales funnel. Next, we select the most effective channels and promotion tools within the company’s budget and outline the promotion strategy.

We discuss and approve the strategy plan with you, while simultaneously explaining and justifying our decisions. We answer your questions and approve the final version of the strategy.

You can implement the strategy with our support or internally with your team. We also offer “turnkey” implementation.

We prepare detailed reports for each channel. We evaluate metrics and propose new solutions to increase sales and optimize costs.