Naming — Creating
a Brand Name

This is the first step where we gather key information about your brand, goals, and audience. We analyze your unique selling proposition (USP) and learn your story. It helps us gain a deeper understanding of the task and immerse ourselves in the brand's philosophy.

At this stage, we study the target audience and analyze competitor companies from a naming and positioning perspective. We also examine the strategies of foreign market leaders.

We meticulously analyze the market and competitors, identifying key meanings and defining potential directions for brand positioning. This approach helps us narrow the focus, set clear criteria, and develop a name that aligns with the company's DNA.

First, we create a map of associations, looking for meanings and creating new metaphors that reflect the brand's essence.

We compile a shortlist with the best options and test them against specific criteria. The criteria for selecting names include:

The options that pass the initial stage undergo an in-depth check for patentability. Names that fail this check are eliminated.

We then prepare a presentation with the "clean," ready-to-register names.

We launch several surveys among the brand's target audience. We study the research statistics and identify the most successful names from the consumers' point of view.

We prepare detailed questions for the target audience for each name option. We conduct the survey using a service like Yandex.Vzglyad, targeting your email list or a specific geolocation. We then compile the analytics into a simple and clear report.